Welcome to the Music Release Strategy Workshop as championed by Morgeez Talent Development Program and Facilitated by Morgeez Music Consulting. Navigating the modern streaming landscape requires moving away from the old-school “drop an album and hope” approach. Instead, an independent artist needs a structured waterfall release strategy— that is, dropping consistent singles to feed the streaming algorithms and organically grow a fanbase.
Below are the structured agenda and lesson to serve as a guide for independent artists.
Session Focus: Strategic Music Release Planning for Independent Artists
Project of: Morgeez Artists Development Program
Duration: 60+ Minutes
Author: Christopher Odiley
Table of Content:
PART 1 – Evaluation and Strategy Development
(a). The Strategy Framework
(b). Session Agenda
(c). The Modern Release Checklist
Part 2 – Music Release Strategy Implementation
(a). The 6-Week Social Media Content Calendar
(b). The Spotify Editorial Pitching Guide
(c). Rules for Writing Your Pitch
Part 3 – Mastering the Waterfall Release