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PUMA Drops RS-0 Les Benjamin Sneakers Collection Inspired by Creative Photography

From Brooklyn to Istanbul the Collab Celebrates a Journey of Discovery with 13th Witness

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The PUMA Brand just don’t stop when it comes to creativity. In another smashing urban lifestyle collaboration, PUMA and Istanbul-based luxury streetwear label, Les Benjamins, has sealed a partnership that has just seen them launch their first-ever Sneakers collection called the RS-0 Les Benjamins. Inspired by its founder Bunyamin Aydin’s passion for photography and travel, the collection’s journey of discovery is aptly told through the eyes of 13th Witness, a photographer from Brooklyn, New York who unexpectedly discovered his Turkish roots from a DNA test. Through his travel from Brooklyn to Istanbul, he brings to life the story behind this collection by effortlessly marrying Western streetstyle with Turkish cultural tradition, resulting in a series of vivid images and striking video compositions.