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Third Seasonal Collab Epitomizes California Culture
Puma and Diamond Supply Co. Launched an emphatic Skate inspired collection of sneakers as they continue their long-standing partnership through the latest collection for adults. With “California Dreaming’ as its leitmotif, the collab introduces a selection of footwear, apparel and accessories with bold logos and unique tie-dye effects.
Renowned for his unique take on streetstyle, Nick Tershay a.k.a. Nick Diamond moved from San Francisco to Los Angeles, CA in pursuit of a dream and turned Diamond Supply Co. into one of the biggest, most authentic skate and streetwear brands in the industry. The third collection fuses PUMA’s iconic silhouettes and sportswear classics with fresh new icons. Embodying a true Californian lifestyle, the collection takes cues from the textures of backyard pools and skate-bowls and is applied with a vibrant colour pallet that reflects the dreamy LA sun.
Diamond’s aesthetics appears across PUMA classics like Suede and Cali. The modern tennis silhouette, CALI-0 DIAMOND SUPPLY features a soft tonal leather and reflective overlays that sits on a full translucent iced outsole. The sneaker arrives in vintage hues with white cotton laces while the Suede DIAMOND SUPPLY has a soft suede upper and a unique tie-dye effect that extends also to the laces, taking you back to the summery LA pools. The sneaker features a smooth nubuck PUMA Formstrip that stands out in recognizable DIAMOND blue colourway.
The collection brings California inspired graphic tees and track tops for an eye-catching PUMA X DIAMOND outfit. Animal print with tie- dye effects and bold logos for a premium-retro flavour. This collection truly lives and breathes the full extent of California culture.