Podcast Interviews

Hip Hop Dancers Wanted!

The All New PUMA CELL VIPER on straight up white

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Some things will never change they say. But some things are better guided by experience, persistent, innovation and rejuvenation. Behold some grammatical expressions hahha!!! Nay, reality is that the all New PUMA CELL WHITE is a combination of yesterday, today.

The CELL VIPER by PUMA is a throw-back from the 90’s retouched and creatively beefed up to the sneakers needs of today and the future. The based concept of this PUMA CELL re-emergence is to cut deep into the street and sift through the debt of active ventures and pop culture combining efficiency in sport and urban lifestyle.

Sometimes, its not about what’s being said nor what you think. Like they said, “the taste of the pudding is in the eating”. Hence it would be better to ask Cape Town rapper YoungstaCPT – real name Riyadh Roberts – who has been unapologetically championing strong cultural messages through his rap since 2010. YoungstaCPT is at the forefront of SA street and hip hop culture and he believes in the all new PUMA CELL VIPER WHITE.

The combination of its original features since 1998 with the touch of the MODERN era shape and form, this piece of sneaker collection could be refereed to as “rare breed”. Another classic overhead thinking and innovation of the PUMA Brand.