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Kim Kardashian Defends her Kimono ShapeWear After Launch Backlash

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After failing to find shapewear that blended with her skin tone and provided support, Kim Kardashian started to develop Kimono by Kim Kardashian West, a collection she says has been 15 years in the making.

“Kimono is the culmination of Kim’s personal experience with shapewear and is fueled by her passion to create truly considered and highly technical solutions for every body,” the brand explained on the website. Each piece is designed to “enhance, smooth, lift or sculpt.”

“I understand and have deep respect for the significance of the kimono in Japanese culture and have no plans to design or release any garments that would in any way resemble or dishonor the traditional garment,”

“I made the decision to name my company Kimono, not to disassociate the word from its Japanese roots but as a nod to the beauty and detail that goes into a garment. Filing a trademark is a source identifier that will allow me to use the word for my shapewear and intimates line but does not preclude or restrict anyone, in this instance, from making kimonos or using the word kimono in reference to the traditional garment. My solutionwear brand is built with inclusivity and diversity at its core and I’m incredibly proud of what’s to come.”