9 Focal Points for Providing Talent Development Platforms in Music | Whose Responsibility is it anyway?

There has been so much talk about the need for platforms where music artists can be showcasing their talents on a regular basis. Some had even suggested running Talent scouting programs that has some for of longevity. Others had looked at the formats adopted by various sporting codes and made the argument that its time music industry itself has it’s own form of tournaments.

Whichever approach one adopts in all of the above, everyone certainly agrees that there’s need for consistent Talent development programs that could elevate the status of the music industry.

Let’s take a look at some of the scenarios in music industry and reflect on a genuine approach that’s capable of making a much desired impacts.

  1. The current methods of scouting talents
  2. What parameters record labels uses to discover talents
  3. What developmental instruments deployed by record labels?
  4. What’s the impact of self distribution and self publishing
  5. How can music industry break the circle of imposing talents in the music market
  6. How can music industry become more competitive ?
  7. Who are those responsible for induction of competitiveness into the music industry
  8. What infrastructures are required for this process of competitions
  9. Overall benefit of a competitive music business.

Detail Look at the Need for Talent Development Platforms in Music

back to menu ↑

1. Methods for Scouting Talents in Music Industry

I have been on the lookout for specific methods for which record labels applies when scouting artists. Recently there hadn’t been that much it seems. There had been talks of underground artist sharing their music for free on social media and other free music sharing platforms. But the real question here is, what’s the most appropriate method of scouring music artists that can be sustainable and beneficial to both the artist and the music industry a large? I suggest you leave your opinion on the comment box.

back to menu ↑

2. The Record Labels Artists Signing Parameters:

It is now very  clear that the systems in place, if any, for recruiting new talents to record labels are just as slim as though there ain’t any. We only wake up to see a new music video from that other record label by just another artist. But how do they came about discovering these talents has remain mysterious since the days of Bobby Brown where there were local Talent shows.

Music Competitiveness - Focal point for talent development
Music Competitiveness – Focal point for talent development
back to menu ↑

3. Talent Developmental programs deployed by record labels:

As stated above, fans hardly know most of the artists onscreen these days and compound the situation,  is the fire and fury with which new music flood the internet. But if we want to give the fans, quality music as they deserved and most importantly if we love the artists, wouldn’t it be nice to have  proper talent development structures put in place?

Which record labels has what form of development activities reminiscent of any of the sporting codes that would be remarkably efficient in developing the Talent and the mentality of the artists? Fact, this is where your opinion matters most at the comment box below.

back to menu ↑

4. Impact of self publishing, promotion and distribution:

Many indie artists has taken the bull by the horn. Self distribution, self publishing, self promotion etc. What do all of these really means? Is this some kind of answer to a music industry that looks like an abandoned project ? What percentages of these self project actually translate into economic gains for the artists?
Or has the artists, fallen for the corporate bait of self destruction dangled on them by these multinational Apps?

back to menu ↑

5. Breaking the circle of imposing talents:

Quickly,  this statement means how can there be more transparency in the music released to the public. How can fans participate in the process of deciding what they see on screen. LOL. “Tight ropes “. We are living in a commercial world, damn it! Sure, but with more platforms for competition, this questions is simply neutralized. You can challenge this my opinion on the comment box.

back to menu ↑

6. So, How can music industry becomes competitive?

This question sounds real gigantic and something like a heap of garbage or a golden-pit dump. No, it’s not controversial at all. Simple answer is, “competition and more competitions”. This is what it should take I supposed. The Morgeez Rap Battle Royale is an example of such initiatives that’s focused on scouting quality talents through a genuine competitive platform with inclusion of both fans and the talents themselves, to determine who is more ready at the moment as an artist.

back to menu ↑

7. Who are or should be responsible for a highly competitive music industry?

The answer could mean nothing depends on your perception or perspective.  Some says it’s the responsibility of the music artists themselves to be willing to participate in competitions and other activities that aims to energize competitions.  While others believe that record companies should be responsible for state of competitiveness,  there are other school of thoughts that wants to put this responsibilities on certain music unions. Yes that’s right unions or even government institutions.

It is apparent that music unions cut through the slice of the music cakes but most believes that these unions hardly gives anything back to social culturally develop their local music industries hence, the call for music unions to champion talent development initiatives.

back to menu ↑

8. Infrastructural requirements for competitive state of music industry:

While looking at this point, I found out that the reason why we often see what we see on TV referring to music videos,  radio and all major music outlets, is the level of infrastructural development required to effect a proper and regular Talent development programs.

Quite frankly, resources or infrastructure are surely missing in the industry. Among the long list of Infrastructural amenities required are:
a. Local venues dedicated to these types of competitions.  By this I mean community  venues established by local authorities specifically for these kinds of musical events where Talent developers can have access to venues without the high cost of hiring venues.
b. Sounds and other equipment’s required by local Talent show organizers as sponsored by local authorities.
c. Personnel and special assistants provided by local authorities in other for local Talent show organizers have the help they needed to put their shows together.

At the end of the day, it’s all worth it for the local authorities and all interested corporate contributors,  after all, is for the common good of your locality.

back to menu ↑

9. What’s the overall benefits of a competitive music industry or music business?

If this is a comedy piece, I would have taken a break to laugh just a little bit. LOL. Gimme a break bro! Who ask what’s the benefit of a positive program like Talent development initiatives.? The benefits are unquantifiable.  Below are few of what society and the world at large could benefit from these programs:

  • A more organized music industry where every players are more professionally focused and most of all knowledgeable. Just as they say, #knowledgeispower
  • There will be some form of level playing field whereby, real talents are given opportunities to prove themselves and eventually rewarded.
  • More quality music published and distributed and most of all, more quality music for radio and tv
  • Local fans will recognize and know their stars even before their music hits the screens and the market as they were even part of the choice making.
  • More income for live events as local fans will surely love to attend each show their artist is performing in. His tours will be well attended as he’s already been known through the competition periods.
  • Great opportunities for local corporate and business affiliates or sponsors to create brand awareness
  • Sense of community development and mutual support for talents.

The list goes on and on. Please add your points below on the comment box.

Finally, there’s no limit to what we can achieve as a collective if various Talent development projects are created and maintained in the music industry.
Thanks for reading,  please share this to create more global awareness. Don’t forget to hit me up for any music businesses motivational talks or workshops anywhere around the world. Together,  we can make a difference. Peace! 

Artist Promotion

Christopher Odiley is a music industry expert with a special focus on talent development, music consulting, music production, and music publishing. Christopher Odiley is also a talent manager infusing mentoring into his artist management duties. The Founder and Executive Producer of Morgeez Meia Agency trading as Morgeez Records based in South Africa and Nigeria respectively

We will be happy to hear your thoughts

Leave a reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Morgeez Records