RSR South Africa

Let us help you grow your business through the web

 

While organizations and corporate bodies need to have their in-house marketing team intact, they surely need the services of a media consultancy company to run their PR and digital media communications effectively. Hence Morgeez media agency is on hand to help with strategizes

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
 

Challenge

To effectively communicate activities of the organization to the public to avoid inaccurate information process and to win public trust and followers..

Solution

A dynamically innovative digital media PR strategy to be used on mobile app suite that allows users to be signed-on for free and be part of the information experience at the organization. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular adventures, projects and products/services rendered by the organization. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

Massive nationwide awareness of the organization's works, achievements, available products and services and how they impact in the society. We’ve achieved a Click Through Rate (CTR) of 60.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 40%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 600%.

60.09% CTR

40% less CPA

600% ROI

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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