Shopa Retail Store

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Shopa, is a leading online shop brand in Lesotho, desired an online display and sale of their strategy to increase site sales, while utilizing their current customer base. And also reach out to new costumers.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
 

Challenge

To expand existing online retail business. And to attack new costumers.

Solution

A creative, user friendly online store with safe and secure shopping systems. Interactive online shop with costumers surveys and opinions sampling. Increase traffic to store and boost costumers confidence. This was done by creating an easy to use online shopping cart; Introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular products and discounts.

Results

We’ve achieved a Click Through Rate (CTR) of 80.07%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 30%, surpassing the client’s target. September 2014 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 400%.

80.07% CTR

SEO benefit

30% less CPA

400% ROI

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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